作者：Dan Bolton
譯者：于英杰
全球最大的茶葉供應(yīng)商宣布剝離其茶葉資產(chǎn)，這使得該公司全資擁有的茶園和數(shù)百個(gè)合作中的小茶場(chǎng)面臨不確定的命運(yùn)。
The announced divestiture of tea holdings by the world’s largest tea supplier makes uncertain the fate of the company’s wholly owned tea gardens and hundreds of smaller gardens under contract.
總部位于倫敦的聯(lián)合利華(Unilever)在1月份進(jìn)行了戰(zhàn)略審查，并于7月表示將拆分其茶葉業(yè)務(wù)，僅保留瓶裝茶飲的合作伙伴關(guān)系，同時(shí)繼續(xù)在印度和印度尼西亞開展業(yè)務(wù)。公司其余的茶葉資產(chǎn)，包括幾個(gè)茶園，將通過拍賣進(jìn)行出售。
In July, following a strategic review begun in January, London-based Unilever said it will break up its tea business, retaining only bottling partnerships while continuing operations in India and Indonesia. The rest of the company’s tea assets, including several tea estates, will be sold at auction.
聯(lián)合利華購(gòu)買了全球10%的茶葉，在21個(gè)國(guó)家和地區(qū)雇用了超過100萬(wàn)名工人。該公司目前銷售的品牌包括Lipton(立頓)，PG Tips，Brooke Bond，Pure Leaf，TAZO，Bushells，T2(零售店)，以及在150多個(gè)國(guó)家和地區(qū)銷售的其它21個(gè)較小的品牌。立頓黃標(biāo)是世界上最暢銷的茶品牌，占全球紅茶銷量的7%。與亞洲品牌相比，綠茶的銷售額微不足道。巴克萊銀行(Barclays)金融分析師稱，聯(lián)合利華的茶葉業(yè)務(wù)估值為為40-50億美元。
Unilever purchases 10% of the world’s tea, employing more than one million workers in 21 countries. Brands currently marketed by the company include Lipton, PG Tips, Brooke Bond, Pure Leaf, TAZO, Bushells, T2 (retail shops), and 21 smaller brands sold in more than 150 countries. Lipton Yellow Label, the world’s best-selling tea brand, accounts for 7% of black tea sales globally. Sales of green tea are insignificant when compared to Asia brands. The tea division is valued at $4-$5 billion, according to financial analysts at Barclays.
據(jù)聯(lián)合市場(chǎng)研究公司稱，聯(lián)合利華將在增長(zhǎng)迅速的市場(chǎng)中保留核心品牌，在澳大利亞和歐洲等增長(zhǎng)緩慢的地區(qū)撤資，在這些地區(qū)，紅茶的受歡迎程度正在下降。
Unilever will retain the core brand in high-growth markets and divest in slow-growth regions such as Australia and Europe where the popularity of black tea is in decline, according to Allied Market Research.
在肯尼亞，聯(lián)合利華(肯尼亞)茶葉有限公司雇用的6萬(wàn)名工人將在占地8700公頃的Kericho茶葉公司進(jìn)行生產(chǎn)活動(dòng)。據(jù)《國(guó)家報(bào)》報(bào)道，“肯尼亞的員工很不安。聯(lián)合利華尚未將其肯尼亞業(yè)務(wù)的計(jì)劃透露給股東，這些股東在五年內(nèi)因?yàn)榻?jīng)營(yíng)虧損都沒有獲得股息?！?/p>
In Kenya, 60,000 workers employed by Unilever Tea Kenya Ltd. anticipate a gradual scaling back of operations at the 8,700-hectare Kericho Tea Estate. Staff are uneasy, according to The Nation which reports Unilever “has not yet revealed its plans with its Kenya operations to shareholders, who have endured five years without receiving dividends owing to losses.”
8月，聯(lián)合利華肯尼亞茶葉有限公司總經(jīng)理西爾維亞·丹曾告知肯尼亞農(nóng)業(yè)和種植業(yè)工人聯(lián)盟(KPAWU)“公司正在改變其運(yùn)營(yíng)模式?！?/p>
In August Sylvia-ten Den, managing director at Unilever Kenya Tea Ltd. advised the Kenya Agricultural and Plantation Workers Union (KPAWU) “that the company is changing its operation model.”
在《國(guó)家報(bào)》中，她寫到，“聯(lián)合利華將組建一家新公司來(lái)管理其全球茶葉業(yè)務(wù)，新公司的形式和規(guī)模將在明年年底確定。她保證，在那之前，公司運(yùn)營(yíng)將照常進(jìn)行?！?/p>
“She writes that Unilever will form a new company to manage its global tea business, and that the form and shape of the new entity will be decided at the end of next year. She assures that until then operations will proceed as normal,” according to The Nation.
聯(lián)合利華與30個(gè)肯尼亞茶園和肯尼亞茶葉發(fā)展局(KTDA)進(jìn)行了簽約，肯尼亞茶葉發(fā)展局代表另外69個(gè)生產(chǎn)紅茶和綠茶的茶園。
Unilever contracts with 30 Kenya tea estates and the Kenya Tea Development Agency (KTDA) which represents another 69 estates producing black and green tea.
除肯尼亞外，聯(lián)合利華還與馬拉維的21個(gè)茶園，烏干達(dá)的13個(gè)茶園，坦桑尼亞的12個(gè)茶園和津巴布韋的6個(gè)茶園進(jìn)行簽約。聯(lián)合利華可能會(huì)繼續(xù)購(gòu)買非洲的茶葉但以其印度品牌進(jìn)行銷售。被聯(lián)合利華收購(gòu)的布魯克·邦德(Brooke Bond)品牌，曾在非洲種植茶葉達(dá)到百年之久。
In addition to Kenya, Unilever contracts with tea gardens in Malawi (21), Uganda (13), Tanzania (12), and Zimbabwe (6). It is likely that Unilever will continue to purchase tea grown in Africa but marketed under its India brands. Brooke Bond, which was acquired by Unilever, has a century-old tradition of growing tea in Africa.
銀行家和并購(gòu)律師說，“新型冠狀病毒肺炎疫情迫使聯(lián)合利華重新評(píng)估其核心業(yè)務(wù)，并將重點(diǎn)轉(zhuǎn)移到增長(zhǎng)更快的領(lǐng)域?！?/p>
The coronavirus pandemic is forcing companies to reassess their core divisions and shift focus to higher-growth areas, say bankers and mergers and acquisitions lawyers, according to MarketWatch.
金融數(shù)據(jù)提供商Refinitiv表示：“今年到目前為止，聯(lián)合利華公司已出售了8895項(xiàng)非核心資產(chǎn)，總價(jià)值為3910億美元。相比之下，2019年同期，有11294項(xiàng)資產(chǎn)被銷售，價(jià)值近4150億美元?！?/p>
“So far this year, companies globally have sold 8,895 non-core assets worth a total of $391 billion, according to financial data provider Refinitiv. That compares to 11,294 asset sales worth almost $415 billion for the same period in 2019,” writes MarketWatch.
作者：Dan Bolton
譯者：于英杰
來(lái)源：中國(guó)茶葉流通協(xié)會(huì)
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